A YouTuber with little-to-no makeup experience is about to rake in millions with his new beauty collection, showing the power of viral fame
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A YouTuber with little-to-no makeup experience is about to rake in millions with his new beauty collection, showing the power of viral fame

Kat Tenbarge YouTubers Shane Dawson and Jeffree Star are poised to sell out of their makeup collaboration on Friday. There’s no doubt that the launch will be record-breaking. Already, in malls across the US, long lines arecreeping from Morphe storefronts. The physical turnout for the sale – on a Friday morning, no less – will surely be outweighed by […]