Disney was very strategic in releasing ‘Frozen II’ before the Thanksgiving weekend
Entertainment Home

Disney was very strategic in releasing ‘Frozen II’ before the Thanksgiving weekend

Sarah Whitten This is the first year since 2014 that a Disney film will not be released during the Thanksgiving holiday week. Arriving in theaters the week before Thanksgiving will likely not hinder”Frozen II” at the box office. Current estimates for the film’s opening weekend range from $120 million to $140 million. This year marks […]