Nikkie says during the 17-minute video “I hope that me standing up and being free, it inspires you to do the same, to truly live your life like you want it and the way you deserve it.” The 25-year-old also said in the video that she had always planned to tell her fans one day. However, someone threatened to out her to the media without her consent. Suddenly, the right to reveal her journey on her own terms was taken away, “so I am taking back my own power,” de Jager said.
de Jager is one of the most popular beauty YouTubers in the world right now. She began her YouTube adventure and has been posting on the platform since 2008. As a result of her success, she furthered her work as an adviser to Marc Jacobs Beauty and collaborated with Maybelline.
With these accomplishments among others, she has created a whole life for herself off of the platform, and an enormous following. She grew up on YouTube for the most part, and she has influenced so many ways in which consumers and her subscribers think about beauty, the beauty industry, and specific products and trends.
Within about five hours of de Jager posting the “I’m Coming Out” video, it topped the YouTube trending page with 5.5 million views. “I can’t believe I am saying this today to all of you, for the entire world to see, but damn it feels good to finally do it. It’s time to let go and be truly free,” de Jager remarked in the video. “When I was younger I was born in the wrong body, which means that I am transgender.”
de Jager had good reason to decide coming out at this moment was right. The reason being to stand up for herself and the transgender community, regardless of the fact that someone was blackmailing her by threatening to out her in a leak to the press. Nikkie explains her life and how she began to transition in her video. She said she started wearing girls’ clothes at age 7 or 8, began hormone therapy at age 14, and “fully transitioned” at age 19.
“At the end of the day, my story is beautiful,” Nikkie says in the video, choking up. She explaining that beauty and YouTube have often given her a means of escape. “All I know is that I haven’t changed.”
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