By Cody Roark
Disney produced an unprecedented 80 percent of the top box office hits this year. Disney’s new record comes just after the release of “Star Wars: Rise of Skywalker.” The movie is the 10th highest-grossing movie of the year. However, that should change soon as more people go to see the film.
“Captain Marvel,” “Avengers: Endgame,” and “SpiderMan: Homecoming” are just a few of Disney’s big releases contributing to the record. “Toy Story 4” and “Frozen 2” were highly anticipated next installments in beloved franchises. “Aladdin” and “Lion King” were remakes of two of Disney’s most popular ‘90s animated films. The Disney movies of 2019 come out to over $10 billion in global revenue.
The only years Disney didn’t completely dominate the top 10 domestic box office releases were between 2011 and 2013. This was right before the release of the new “Star Wars” movies and just as the Marvel Cinematic Universe was beginning to take shape. Disney also had not begun the live-action series of remakes that have really resonated with fans that grew up with Disney. The long-standing movie giant has really taken control of the box office time and again, especially now that they have accrued so many other movie companies.
Next year will be less about movies and more about Disney’s new streaming service, Disney+. Disney has a couple new titles coming out in 2020 though. The live-action remake of “Mulan” and “Black Widow and The Eternals,” another Marvel title. These titles may not carry the weight of 2019’s releases, but that’s part of the reason for the focus switch to Disney+. Disney+ is a new subscription streaming service provided by the company. It includes many of the movies fans have enjoyed for decades along with new, exclusive content such as “The Mandalorian.” However, fans shouldn’t be surprised to see Disney possibly sitting upon the box office throne once more in 2021. New, highly-anticipated films are coming that year, such as “Avatar 2,” that are sure to boost the company’s revenue.
It would appear as though Disney’s strategy of building film franchises to ensure annual releases of major titles has certainly paid off. Every year for the past decade has seen Disney reaching box office success thanks to this strategy. Over the past years we’ve seen yearly releases from either the Star Wars franchise, Marvel, or one of Disney’s many live-action remakes. Disney definitely knows how to market and it shows. Don’t be surprised to see the major motion picture company topping charts for years to come.