Contributer| Telegraph Local
In recent years, plant-based eating has become more and more popular. With such popularity, the rolling out of meat-substitute items has run rampant in the agricultural market. Fast-food chains from all corners of the world have caught on to this and have begun to implement plant-based versions of ordinary menu items.
Some of the most popular forms of meat substitutes have been the impossible burger and beyond meat. Both of these have been utilized by fast-food chains quite frequently in the past 5 years.
Taco Bell very recently is hopping on the plant-based train. In doing so, they are following their ordinary philosophy when it comes to their menu –indeed, this philosophy is what has in part made Taco Bell so successful. That is, some of these plant-based substitutes have been added to Taco Bell’s dollar menu. The philosophy here being: “get a lot of food for not much money.” Plant-based eaters can now join in this philosophy and get lots of plant-based goodies for very low prices.
“It’s more important than ever before that we give fans the craveable food they not only want, but can afford,” said Melissa Friebe, Taco Bell’s senior vice president for brand marketing. “Committing to the $1 is a priority for us.”
Given that the recent buzz regarding plant-based alternatives is a $4.5 billion industry, it only seems fitting that Taco Bell would jump on board with this seemingly unending trend.
Taco Bell has even released a guide on how to eat at Taco Bell if you are on a plant-based diet. Here it is.